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Persönlichkeitsbasierte Personalisierung im Mobile Commerce

Persönlichkeitsbasierte Personalisierung im Mobile Commerce: eine verhaltenswissenschaftliche Analyse am Beisp…

by Arz, Stefanie

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Taxonomy)333… (1) (VLB-WN)1785: Hardcover, Soft… (1) (stw)Marketing (1) (stw)Mobile Business (1) (stw)Personalisierung (1) (stw)Verhalten (1) Adaptive Choice-based Conjoin… (1) App (1) Big data (1) Electronic Shopping (1) Electronic commerce (1) Kaufverhalten (1) Lebensmittel-Onlinehandel (1) Lebensmitteleinzelhandel (1) Marketing (1) Mobile Business (1) Mobile Telekommunikation (1) Mobiles Endgerät (1) Personalisierung (1) Persönlichkeitstyp (1) Reaktanz (1) Selbstkongruenz (1) Verhalten (1) big five (1) digitaler Fußabdruck (1)

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Arz, Stefanie (1)

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Springer Fachmedien Wiesbaden (1) Springer Gabler (1)

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2020 (1)

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