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The dynamics of green innovation in B2B industries

The dynamics of green innovation in B2B industries: a systems approach to explain the diffusion of bi…

by Technische Universität Hamburg, RHEIN, FRIEDERIKE ESTHER, Lüthje, Christian, Hiete, Michael, Technische Universität Hamburg, Institut für Innovationsmarketing

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Coll… (1) (Springer Nature Taxonomy)352… (1) (VLB-WN)1782: Hardcover, Soft… (1) (lcsh)Economics (1) (lcsh)Management science (1) (stw)Deutschland (1) (stw)Experiment (1) (stw)Innovationsdiffusion (1) (stw)Kunststoff (1) (stw)Lieferantenmanagement (1) (stw)System Dynamics (1) (stw)Theorie (1) (stw)Öko-Produkt (1) Akzeptanz (1) Anwendung (1) Biologisch abbaubarer Kunstst… (1) Bioplastic (1) Bioplastik (1) Biopolymere (1) Business-to-Business (B2B) (1) Business-to-Business-Marketing (1) Green New Product Diffusion (1) Innovation (1) Kunde (1) Produkt (1) Sustainable Products (1) Technologieunternehmen (1) Unternehmerischer Geschäftsve… (1) Verbreitung (1) green innovation (1) innovation adoption (1)

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Hiete, Michael (1) Lüthje, Christian (1) RHEIN, FRIEDERIKE ESTHER (1) Technische Universität Hamburg (1) Technische Universität Hambur… (1)

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Springer Gabler (1)

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2021 (1)

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