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Typologie und Analyse von Werbefiguren

Typologie und Analyse von Werbefiguren: die Figur Herr Kaiser als Fallbeispiel

by Bönighausen, Penda Maria

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Adressierung (1) Anthropomorphisierung (1) Marke (1) Parasoziale Beziehung (PSB) (1) Parasoziale Interaktion (PSI) (1) Semiotik / Symbole (1) Vermenschlichung (1) Werbefigur (1) Werbestrategie / Werbung (1)

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Bönighausen, Penda Maria (1)

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Springer Fachmedien Wiesbaden (1) Springer VS (1)

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2020 (1)

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