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Markenartikel und Handelsmarken in der Konsumgüterindustrie

Markenartikel und Handelsmarken in der Konsumgüterindustrie: das Spannungsverhältnis von Marken und Handelsmar…

by UNKEL, MICHAEL

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Coll… (1) (Springer Nature Taxonomy)324… (1) (Springer Nature Taxonomy)333… (1) (Springer Nature Taxonomy)506… (1) (VLB-WN)1784: Hardcover, Soft… (1) FMCG (1) Handelsmarken (1) Herstellermarken (1) Jahresgespräche (1) Konflikt Hersteller und Händl… (1) Konsumgüterindustrie (1) LEH (1) Lebensmitteleinzelhandel (1) Markenartikel (1) Markenartikel und Handelsmark… (1) Online-Handel (1) Premiumhandelsmarken (1) Produktmanagement (1) Spannungsverhältnis von Marke… (1) deutscher Lebensmittelhandel (1)

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UNKEL, MICHAEL (1)

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Springer Gabler (1)

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2020 (1)

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