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The cultural influence on mass customization

The cultural influence on mass customization

by Technische Universität Clausthal, Wabia, Carolin, Pfau, Wolfgang, Schenk-Mathes, Heike Yasmin

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Coll… (1) (Springer Nature Taxonomy)312… (1) (Springer Nature Taxonomy)333… (1) (VLB-WN)1784: Hardcover, Soft… (1) China (1) Cross-Cultural Research (1) Deutschland (1) Experimental research (1) Kulturelle Identität (1) Marktforschung (1) Mass customization (1) PRODUKTENTWICKLUNG (1) Personalized Products (1) Willingness to pay (1) strategic management (1)

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Pfau, Wolfgang (1) Schenk-Mathes, Heike Yasmin (1) Technische Universität Claust… (1) Wabia, Carolin (1)

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Springer Fachmedien Wiesbaden (1) Springer Gabler (1)

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2020 (1)

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