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Marketing- und Kommunikationstrends

Marketing- und Kommunikationstrends: Interviewstudie zur Akzeptanz bei Digital Immigra…

by Kochhan, Christoph, Elsässer, Anne, Hachenberg, Michael

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(Produktform)Paperback / soft… (1) (Springer Nature Marketing Cl… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Code… (1) (Springer Nature Subject Coll… (1) (VLB-WN)1785: Hardcover, Soft… (1) Akzeptanz (1) Augmented reality (1) Branded Enertainment (1) Dialogroboter (1) Digital Immigrants (1) Digital Natives (1) Digitalisierung (1) Generation (1) Geschichte 1995-2010 (1) Influencer (1) Interviewstudie (1) Jahrgang (1) Kommunikation (1) Künstliche Intelligenz (1) Marketing (1) Marketing- und Kommunikations… (1) Marketingkommunikation (1) Mediensozialisation (1) Personalisiertes Marketing (1) Programmatic Advertising (1) Purpose Driven Marketing (1) Zielgruppe (1) content marketing (1) virtual reality (1)

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Elsässer, Anne (1) Hachenberg, Michael (1) Kochhan, Christoph (1)

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Springer Fachmedien Wiesbaden (1) Springer Gabler (1)

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2020 (1)

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