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Narrative Praktiken von Unternehmen

Narrative Praktiken von Unternehmen: imagefördernde Selbsdarstellungen im Internet

by ACKERMANN, ULRIKE

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Employer (1) Erzählen (1) Image (1) Imagepflege (1) Linguistik (1) Narrativität (1) Positionierung (1) Selbstdarstellung (1) Strategische Kommunikation (1) Unternehmen (1) branding (1) externe Unternehmenskommunika… (1) Öffentlichkeitsarbeit (1)

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ACKERMANN, ULRIKE (1)

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Springer Berlin (1) Springer-Verlag GmbH (1)

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2022 (1)

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