The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive res…
Consumer culture theory
by Belk, Russell W., Martin, Diane, Schouten, John
fromResearch in consumer behavior
The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at the home of Aalto University in Finland in June 2014. The theme of the conference was Mapping Consumer Culture. The diverse interpretive res…
The twentieth volume of Research in Consumer Behavior presents 12 chapters, selected from the best papers submitted at the 13th annual consumer culture theory (CCT) conference held in Denmark in June 2018: Aligned with the conference's thematic emphasis on storytelling, the cont…