When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business s…
"17" Result
Sort By:
In Strategic Maneuvering in Argumentative Discourse, Frans H. van Eemeren brings together the dialectical and the rhetorical dimensions of argumentation by introducing the concept of strategic maneuvering. Strategic maneuvering refers to the arguer's continual efforts to reconci…
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influen…
A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnest…
A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on key texts from the rhetorical tradition, as well as on newer approaches from linguistics and literary stylistics, Fahnest…
Argument structure - the pattern of underlying relations between a predicate and its dependents - is at the base of syntactic theory and the theory of the interface with semantics. This comprehensive guide explores the motives for thematic and event-structural decomposition, and…
Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present da…
Despite what most people think (including many marketers) human beings make decisions based on emotion and THEN rationalize them. Understanding how to exploit this fact is what distinguishes the best copywriters from the rest. In Persuasive Copywriting Andy Maslen goes beyond th…
