Featuring multidisciplinary and transcultural investigations, this volume showcases state-of-the-art scholarship about the impact of argumentation-based discourses and field-specific argumentation practices in a wide range of communities of practice belonging to the media, socia…
Metaphor allows us to think and talk about one thing in terms of another, ratcheting up our cognitive and expressive capacity. It gives us concrete terms for abstract phenomena, for example, ideas become things we can grasp or let go of. Perceptual experience - characterised as …
"Anyone who has heard of chiasmus is likely to think of it as no more than a piece of rhetorical playfulness, at times challenging, though useful for supplying a memorable sententious note or for performing a pirouette of syntax and thought. Going beyond traditional rhetoric, th…
Rhetoric was once an essential part of western education. Aristotle wrote an important treatise on it and Demosthenes remains famous to this day for his skills as a rhetorician. But skill with rhetoric today is no longer admired. Rhetoric is often seen as a synonym for shallow, …
Political metaphors and related figurative discourse tools are characterised by their variability and contentiousness. Using them, discourse participants try to gain competitive advantage over others by offering their audiences new meaning nuances, challenging each other and ann…
Looking at the technique or craft of writing. Language in Literature examines the ways in which language is organized to create literary effect and meaning. An activity based introduction to literary stylistics, this book explains some of the core topics in literary linguistics …