"Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fas…
This chronicle of American women's fashions examines relationships between the mass-market ready-to-wear industry, fashion journalism, and fashion advertising.
"In this comprehensive study, Daniel Delis Hill offers a rich new resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies." "The hundreds of American advertising images Hill gathers here document much …
Throughout the twentieth century the ready-to-wear industry, fashion journalism, and mass-media advertising fueled one another's success by identifying an ever-widening consumer class and fanning the desire to be fashionable. Through more than six hundred fashion ads that appear…
Fashion has been transformed from an elite commodity to a powerful presence in mass market culture. We are obsessed with style, scouring magazines for the latest trends and racking up credit card debt to support compulsive shopping. In this book, journalist Lee blows the lid off…
Fashion has been transformed from an elite commodity to a powerful presence in mass market culture. We are obsessed with style, scouring magazines for the latest trends and racking up credit card debt to support compulsive shopping. In this book, journalist Lee blows the lid off…
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketin…
