A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
"All-outs" and "double-barrelleds"--How to advertise a war -- "This is worth fighting for"--Motivational war ads -- "The arms behind the army"--Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do withou…
"In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and…
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations.
"The 1950s was the first great age of the modern kitchen. Labour-saving appliances, bright colours and the novelty of fitted units moved the kitchen from dankness into light. This title is a feast of nostalgia and provides an inspiration for anyone wanting to recreate that '50s …