A guide to effective business proposal writing that explains how to draft business plans and proposals that are customized for every potential client; identifies common mistakes business writers often make; and discusses the best way to organize content, editing, and more.
Writing a winning proposal has always been an important part of sales. In recent years it has become vital. But many companies are still cranking out confusing, unpersuasive proposals and RFPs-few of which result in new clients or contracts. Now everyone can dramatically boost t…
Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and f…
Acknowledgements -- A note on this new edition -- Introduction: pitfalls and opportunities -- What makes good business writing? -- Creating a good report -- Preparing to write -- The power of language -- Making numbers clear -- Making proposals persuasive -- The contribution of …
