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Most of us remember where we were and what we were doing on September 11, 2001. Why do most experiences leave little trace while some--even terrible ordeals that people wish they could forget--leave memories that last a lifetime? That is the mystery at the heart of this book. Dr…
"The role of affective constructs in human behaviour in general, and health behaviour in particular, is recapturing the attention of researchers. Affect, mood and emotion are again considered powerful motives behind dietary choices, physical activity participation, cigarette smo…