Jay Elliot, former Senior VP of Apple, shares how Steve Jobs motivated people to do the best work of their lives. Elliot was hired by Steve Jobs, just in time to accompany him on his last historic visit to Xerox's Palo Alto Research Center. Jay Elliot served as Steve's right-han…
A former Senior VP of Apple shares how Steve Jobs motivated people to do the best work of their lives. Jay Elliot was hired personally by Steve Jobs, just in time to accompany him on the last of his historic visits to Xerox's Palo Alto Research Center, the visits that changed th…
This title is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple's retail space, and extensive research into the company's training programs.
Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experie…
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. Ken Segall put the 'i' in iPad. Now h…
Explores the way in which Apple's culture of simplicity has driven its success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals. Simplicity isn't just a design princi…
From the invention of the first personal computer to the rise of Apple as an industry giant, Woz treats readers to a rollicking, no-holds-barred account of his life-for once in the voice of the wizard himself.
