"This massive book is a novel about architecture. Conceived by Rem Koolhaas ... and Bruce Mau ... as a free-fall in the space of the typographic imagination, the book's title ... is also its framework: projects and essays are arranged according to scale. The book combines essays…
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"The icon project" argues that the transnational capitalist class mobilizes two forms of iconic architecture - unique icons recognized as works of art, notably designed by global starchitects (such as Frank Gehry and Zaha Hadid); and typical icons copying elements of unique icons