"96" Result
Sort By:
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant example…
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant example…
'The Dynamics of Persuasion' has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examp…
"This book provides a framework to help managers go beyond simply fighting fires every day, offering the tools to address the underlying causes of recurring problems and deliver long-term solutions. The most obvious part of any problem is the pain it causes. The desire to end th…
A must-read for anyone who wants to apply the circular economy today, this book is an easily digestible and comprehensive resource that provides a clear guide to the circular economy. --
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong o…
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong o…
Packed with examples of Facebooks success principles in action; this groundbreaking book gives you the inspiration; knowledge; and insight to make your own mark in the world; to build a business that makes a difference; and to lead your organization to long-term profitability an…
Helping business leaders expand strategic thinking out of the purview of the elite few and into the company culture as whole; this book offers a simple; proven approach to analyzing and solving old or new challenges; and provides a common language at any level in the organizatio…
This collection of papers by William J. McGuire reports research on the phenomenal self, revealing how we selectively perceive ourselves and other complex stimuli in terms of distinctive or atypical features, often noticing what is missing rather than what is there. The content,…