"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--
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"In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even fe…
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--
"Examines motion pictures produced or sponsored by Ford Motor Company from a rhetorical perspective, demonstrating how the films reveal a long-term rhetorical project that has helped embed corporations into many of the social systems guiding societies today"--
"General Motors (GM)'s attempt to adapt the renowned Toyota Production System for its own automotive manufacturing plants had historically produced disappointing results. Why was it not sufficiently successful? This book aims to shed insights on GM's failed attempt through the a…
"General Motors (GM)'s attempt to adapt the renowned Toyota Production System for its own automotive manufacturing plants had historically produced disappointing results. Why was it not sufficiently successful? This book aims to shed insights on GM's failed attempt through the a…
Walter P. Chrysler was a man who loved machines, an accomplished mechanic who also had highly developed managerial skills derived from half a lifetime on the railroads, and whose success came from his deep understanding of engineering and his total commitment to the quality of h…
"Chrysler is a detailed account of one of the most important men in American automotive history, based on full access to both Chrysler Corporation and Chrysler family historical records." "Vincent Curcio traces Chrysler's rise from a locomotive wiper in a Kansas roundhouse to th…
Fastest man on earth -- Native sons -- The selden patent -- Meet me in St. Louis -- Sensation -- Bad behaviors, bad roads -- The horse loses power -- The West, still wild -- Victories and defeats -- Doubts subsiding -- "Equal to his weight in wildcats
"In Car Crazy, G. Wayne Miller, takes readers back to the wild and wooly years of the early automobile era--from 1893, when the first U.S.-built auto was introduced, through 1908, when General Motors was founded and Ford's Model T went on the market. As the machine transformed A…
Although Henry Ford gloried in the limelight of highly publicized achievement, he privately admitted, "I don't do so much, I just go around lighting fires under other people." Henry's Lieutenants features biographies of thirty-five "other people" who served Henry Ford in a varie…
