In recent years, innovation has become essential for the competitive advantage of firms in a growing number of industries. Due to the fast development of technologies, changing customer demands, shortening of product life cycles, increased global competition and changing regula…
This volume addresses how we can find happiness and well-being in the material world. It builds on previous works that find that materialism is associated with lowered well-being (materialists are less happy) and that consumerism, in all its profusion, is harmful to environmenta…
This book provides an overview of the interdisciplinary nature of facilities management. It discusses the framework within which facilites managers should operate and the key requirements of their task.
Helps the reader develop, manage and optimize digital ad campaigns using Google AdWords.
This book makes preparing for unpredictable futures a practical part of every manager's job. It shows how scenario learning readies companies for industry and market evolutions and customers' new needs. Scenario learning envisions how industry segments may gain or lose profit po…
ISO55000 assetmanagement beheren van bedrijfsmiddelen.
"Moeran and Christensen examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. The book describes the editorial choices made by different participants in a 'creative…
"Moeran and Christensen examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. The book describes the editorial choices made by different participants in a 'creative…