This volume focuses on the study of linguistic manipulation, persuasion and power in the written texts of professional communication, to go further into the understanding of how they are constructed, interpreted, used and exploited in the achievement of specific goals. Such text…
2016 marked the birth of the post-truth era. Sophistry and spin have coloured politics since the dawn of time, but two shock events - the Brexit vote and Donald Trump's elevation to US President - heralded a departure into murkier territory. From Trump denying video evidence of …
"In this book, David Sumpter takes an algorithm-strewn journey to the dark side of mathematics. He investigates the equations that analyse us., influence us and will (maybe) become like us, answering questions such as: Are Google algorithms racist and sexist? ; Why do election p…
Provides an account of the campaign to promote fear and hatred of Muslims in the United States and Europe, from the 'War on Terror' to Trump's travel ban. Lean takes us through a world of conservative bloggers, right-wing talk show hosts, evangelical religious leaders and politi…
Social Justice Warriors have plagued mankind for more than 150 years, but only in the last 30 years has their ideology become dominant in the West. Having invaded one institution of the cultural high ground after another, from corporations and churches to video games and governm…
"Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art…
"Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art…
"In the greatest intelligence operation in the history of the world, Donald Trump was made President of the United States with the assistance of a foreign power. For the first time, The Plot to Destroy Democracy reveals the dramatic story of how blackmail, espionage, assassinati…
Pre-Suasion
Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising …
"The book delves into the urgent topic of media ownership in Africa. It starts from a much-needed historical perspective then covers contemporary digital developments and the Chinese strategic involvement in the continent. This book examines the evolving forms of media ownership…
"The book delves into the urgent topic of media ownership in Africa. It starts from a much-needed historical perspective then covers contemporary digital developments and the Chinese strategic involvement in the continent. This book examines the evolving forms of media ownership…