behavioral sciences

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Browse all works related to behavioral sciences.

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The purpose of this multiple case study was to explore strategies managers in the online auction industry used to manage customer complaints to improve customer satisfaction. The targeted population consisted of 4 managers of online auction companies in the southwestern region o…

This dissertation studies empirically and theoretically how firms should and do respond to biased consumers. Specifically, I study the magnitude and implications of left-digit bias, the tendency of people to overweight left-most digits, on firms pricing behavior and profits. In …