'Expert Systems and Geographic Information Systems for Impact Assessment' discusses the potential of integrating these two well known computer technologies to help with the process of impact assessment.
Indhold: Introduction: Machine Intelligence ; Cheap changes everything ; Prediction (Prediction machine magic ; Why it's called intelligence ; Data is the new oil ; The new division of labor) ; Decision Making (Unpacking decisions ; The value of judgment ; Predicting judgment ; …
The author reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their decision…
Christian Madjsberg and Mikkel Rasmussen, principals at ReD Associates, argue for the role of a new set of tools to understand the "soft" factors that influence how people buy and consume ideas and products. Drawn from the authors' work with companies like Lego, Samsung, Adidas,…