"Key Marketing Metrics is your definitive guide to the most powerful metrics you can use to measure your marketing success. It covers everything you need to know about over 50 of the most important metrics and will help you make the most out of your marketing money." "You'll lea…
In corporate security today, while the topic of information technology (IT) security metrics has been extensively covered, there are too few knowledgeable contributions to the significantly larger field of global enterprise protection. 'Measuring and Communicating Security's Val…
Investors and analysts often need to look into a firm's operations more deeply than traditional financial statements and models allow. This book describes newly developed tools for using operations metrics to discern and influence the valuation of a firm. It is the first to pres…
Metrics for Sustainable Business is the first book to give students a comprehensive understanding of sustainability in organizations from an accounting perspective. The book walks student through the steps for doing a sustainability assessment, and aims to develop them into fina…
Over 160 current key performance indicators are understandably and concisely explained in a clear and consistent structure consisting of a question, a definition, determination/derivation, commercial predictive value, incentives for action, related indicators/additional remarks.…
Over 160 current key performance indicators are understandably and concisely explained in a clear and consistent structure consisting of a question, a definition, determination/derivation, commercial predictive value, incentives for action, related indicators/additional remarks.…
Data visualization, big data, and the quest for better decisions.