The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global developments as well as country studies from Europe, the US, China, Russia, and India.
The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global developments as well as country studies from Europe, the US, China, Russia, and India.
Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the b…
The first economic analysis of the beer market and brewing industry, this volume examines the history and consumption of beer, industrial organisation, and new beer markets. It presents global developments as well as country studies from Europe, the US, China, Russia, and India.
"Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the …
"Beer has been consumed across the globe for centuries and was the drink of choice in many ancient societies. Today it is the most important alcoholic drink worldwide, in terms of volume and value. The largest brewing companies have developed into global multinationals, and the …
In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the past thirty years--a reversal of the corporate consolidation and narrowing of consumer choice that characterized much of the twent…
Untapped collects twelve previously unpublished essays that analyze the rise of craft beer from social and cultural perspectives. In the United States, the United Kingdom, and Western Europe there has been exponential growth in the number of small independent breweries over the …
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On…
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On…
This book includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.
