"Will the emerging global information infrastructure (GII) create a revolution in communications equivalent to that wrought by Gutenberg, or will the result be simply the evolutionary adaptation of existing behavior and institutions to new media? Will the GII improve access to i…
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries.
In the last two decades, advancement in technology has transformed every aspect of librarianship. 'Law librarianship in academic libraries' discusses issues and model practices in academic law libraries. This text will help librarians and library school students understand the o…
Adapting marketing to libraries in a changing and world-wide environment: Le marketing des bibliothèques à l'heure du chang…
by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
Adapting marketing to libraries in a changing and world-wide environment: Le marketing des bibliothèques à l'heure du chang…
by IFLA General Conference, Copenhagen, Denmark), Savard, Réjean, International Federation of Library Associations and Institutions., Section on Management and Marketing
Whether a library catalogs its own materials or not, librarians still need to have some understanding of RDA. Designed to be used by academic, public, and school librarians, this is the perfect introduction. Whether a library catalogs its own materials or not, librarians still …
