The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process introductory procedures, cond…
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Handleiding voor informatieprofessionals om een bedrijf te beginnen op het gebied van informatiedienstverlening.
"This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book walks you through every st…
The essential handbook for every information entrepreneur, this is the indispensable guide to launching, managing, and growing an independent research firm. From beginning to end, this newly updated study navigates through every stage of the process introductory procedures, cond…
Wer entscheidet, was Technologie-Kunden kaufen? Mit dieser Frage befassen sich die Autoren aus der Perspektive der IT-Berater. Bei der hohen Komplexität vieler IT-Produkte spielen Berater eine wichtige Rolle für Kaufentscheidungen. Das Buch geht auch auf die wachsende Bedeutung …
