This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity as the basic element of sports team branding, team brand loyalty as the most desirable goal, and identification between fan…
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Renée Fröhling entwickelt ein grundlegendes Verständnis zur Entstehung von Markenliebe und ihrer Wirkungen auf das Konsumentenverhalten. Die Autorin gibt konkrete Handlungsempfehlungen, welche entscheidenden Stellhebel von Unternehmen genutzt werden können, um den Aufbau von Mar…
Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.
Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.
Brand Failures is the classic book by Matt Haig, updated to examine the world's top 100 spectacular brand disasters, from Enron and Pan Am to smokeless cigarettes and Bic underwear
Brand Failures takes a look at how such disasters occur. In this updated edition of Matt Haig's book, we're given the inside story of 100 major brand blunders.
What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common? They are all global giants, but what they are less recognized for are the branded products they've launched that have bombed -- spectacularly and at great cost. Brand Failures takes a look at how such disa…
In this new updated edition of the classic Matt Haig best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-she…
This Equity Research Report was written as a MSc in Finance's Final Work and follows the format recommended by the CFA Institute.
The main research question of this dissertation is how attitudinal factors like investor engagement, commercialization and tradition in football influence attitudes towards football clubs with different backgrounds. Borussia Dortmund was examined as an example of a traditional c…
2000'li yılların başından itibaren teknoloji ve iletişim yöntemlerinde köklü değişiklikler yaşanmıştır. Bilgi tüm dünyada eş zamanlı erişilebilir hale gelmiştir. Teknolojinin kazandırdığı bu mobil boyut ile tüketiciler hayatlarının her anında kitle iletişim araçlarının sunduğu h…