In Mastering Market Analytics, Robert Kozielski presents various measurement system and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrations how to avoid these mistakes.
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Decision making and analytics : an overview of business intelligence, analytics and decision -- Foundations and technologies for decision making -- Data warehousing -- Business reporting, visual analytics and business performance -- Predictive analytics : data mining -- Techniqu…
Presenting an applied approach to data mining concepts and methods, using R software for illustration, this book provides a dozen case studies demonstrating applications for the data mining techniques described. --
