How can organizations complete a major business model transformation and how can leaders successfully guide their business through this radical shift? As markets are constantly transformed by new technologies and disruptor competitors, once successful business models designed to…
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Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present.AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer…
"Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities it presents. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost custome…
Artificial intelligence is changing the world of work. How can HR professionals understand the variety of opportunities AI has created for the HR function and how best to implement these in their organization? This book provides the answers.From using natural language processing…
HR professionals need to get to grips with artificial intelligence and the way it's changing the world of work. From using natural language processing to ensure job adverts are free from bias and gendered language to implementing chatbots to enhance the employee experience, AI h…
Translated around the world, and recommended reading on many coaching programmes this bestselling book is trusted globally as the definitive guide to coaching. This carefully revised edition will guide you through the entire process from first meeting to when coaching ends, with…
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With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade and critiquing its effect on society. Usin…
With the continued success of fintech (financial technology) businesses around the world, financial services are becoming increasingly de-centralized, personalized, and automated. This new textbook strikes a balance between academic depth and commercial relevance in examining th…
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can d…
"What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can …
In this book Silicon Valley expert Peter Ester describes how these 'schools of startup entrepreneurship' operate and how they empower startups. He interviewed over twenty Silicon Valley accelerators. They are analyzed in terms of mission, selection policy, technology focus, targ…
In this book Silicon Valley expert Peter Ester describes how these 'schools of startup entrepreneurship' operate and how they empower startups. He interviewed over twenty Silicon Valley accelerators. They are analyzed in terms of mission, selection policy, technology focus, targ…
"California's Silicon Valley can stake an unrivaled claim as the world's most successful innovation region. The area has built an unprecedentedly brilliant ecosystem that has supported successful startups for decades now: Apple, Google, Facebook, Instagram, Twitter, WhatsApp, Ub…
This book brings together a collection of empirical case studies featuring a wide spectrum of medical innovation. While there is no unique pathway to successful medical innovation, recurring and distinctive features can be observed across different areas of clinical practice. Th…
This book brings together a collection of empirical case studies featuring a wide spectrum of medical innovation. While there is no unique pathway to successful medical innovation, recurring and distinctive features can be observed across different areas of clinical practice. Th…
It is almost universally accepted that requirements documents for new or enhanced IT systems by business analysts should include a 'data model' to represent the information that has to be handled by the system. Starting from first principles, this book will help business analyst…
