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Focusing on recent technological advances, this comprehensive collection of cases addresses the important strategic decisions faced by managers in today's dynamic business environment. The cases selected range from pop singer Madonna to the entire U.S. airline industry.
"The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization of the key strategic management concepts and frameworks described in …
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation...and the real opportunity...is just beginning"...
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"--
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning. Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product c…
"Whether you%re a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, %Design a Better Business% is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create…
"Whether you're a business leader, aspiring entrepreneur, corporate innovator, growth investor, social impact change agent or enterprising student, 'Design a Better Business' is the comprehensive guide to the new tools, skills and mindsets required to master ambiguity and create…