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Recent decades have witnessed the rise of social and environmental certification programmes that are intended to promote responsible business practices. Consumers now encounter organic or fair-trade labels on a variety of products, implying such desirable benefits as improved en…
This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book b…
As the popularity of coffee and coffee shops has grown worldwide in recent years, so has another trend-globalization-which has greatly affected growers and distributors. This book analyzes changes in the structure of the coffee commodity chain over the period since World War II.…
A careful analysis of the politically regulated world coffee market from the 1960s to the 1980s reveals a fairer market than the current globalized de-regulated affair can ever deliver. The author argues that fair trade and organic coffees alone cannot insure fairness for Third …
As the popularity of coffee and coffee shops has grown worldwide in recent years, so has another trend-globalization-which has greatly affected growers and distributors. This book analyzes changes in the structure of the coffee commodity chain over the period since World War II.…
A careful analysis of the politically regulated world coffee market from the 1960s to the 1980s reveals a fairer market than the current globalized de-regulated affair can ever deliver. The author argues that fair trade and organic coffees alone cannot insure fairness for Third …
As the popularity of coffee and coffee shops has grown worldwide in recent years, so has another trend-globalization-which has greatly affected growers and distributors. This book analyzes changes in the structure of the coffee commodity chain over the period since World War II.…
The epic story of how coffee connected and divided the modern world. Coffee is an indispensable part of daily life for billions of people around the world - one of the most valuable commodities in the history of global capitalism, the leading source of the world's most popular d…
Pt. I. Coffee culture, social life, and global history -- pt. II. Accolades and antipathies : coffee controversies through time -- pt. III. Coffee production and processing -- pt. IV. Markets and the modern world system.
"This book explores coffee as (1) a major commodity that shapes the lives of millions of people; (2) a product with a dramatic history; (3) a beverage with multiple meanings and uses (energizer, comfort food, addiction, flavouring, and confection); (4) an inspiration for humor a…