Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell lega…
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"The term war room, in political parlance, was coined by the team of U.S. strategists, specifically James Carville, who worked on Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategist…
Using personal anecdotes, practical wisdom, historical examples, and humour, Kinsella reveals what it takes to survive challenges not just in politics but in any kind of business.
"The term war room, in political parlance, was coined by the team of U.S. strategists, specifically James Carville, who worked on Bill Clinton's first presidential campaign in the early 1990s. In a nutshell, a war room is a political command centre where a candidate's strategist…