Chinois

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The distorted symbols about China -- The metalanguage's mechanism of communicating the whole via the part and the strategy of corporate communication -- The semantic multiplicity of symbolic signification: the evolution of classic Chinese symbols through history -- The selectivi…

"What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete so…

"What kinds of human individuals, events, things and commodities can best represent China? How have those representative symbols evolved in Chinese history? How have they been highlighted, disseminated and accepted? In this book, a full range of symbols and seemingly discrete so…

Most people suppose that the whole world knows what it is to love; that romantic love is universal, quintessentially human. Such a supposition has to be able to meet three challenges. It has to justify its underlying assumption that all cultures mean the same thing by the word '…

"Most people suppose that the whole world knows what it is to love; that romantic love is universal, quintessentially human. Such a supposition has to be able to meet three challenges. It has to justify its underlying assumption that all cultures mean the same thing by the word …