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L'émotion est aujourd'hui le cour même de l'acte d'achat.¦Les besoins des consommateurs étant largement satisfaits, l'entreprise ne peut plus se contenter d'un marketing classique, rationnel et segmentant comme l'enseignait Philip Kotler, et doit totalement redéfinir sa stratégi…
This book offers a rare glimpse into the hearts and minds of the profession's most famous authors, thinkers, and leaders when things aren't going so well. The authors interview twenty of the world's most famous practitioners who discuss their mistakes, misjudgements, and miscalc…
First published in 2002, the landmark Psychotherapy Relationships That Work broke new ground by focusing renewed and corrective attention on the substantial research behind the crucial (but often overlooked) client-therapist relationship. Now, this thoroughly revised third editi…
