International business
by Moffett, Michael H., Czinkota, Michael R., Ronkainen, Ilkka A.
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This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to…
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to…
Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of internatio…
This textbook offers an introduction to international business that starts from Europe but ultimately encompasses the globe. The central question is - what determines the success and failure of firms around the globe? Institutional and resource-based perspectives are utilised to…
"Drawing from the combined experiences of Mike Peng and Klaus Meyer International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as Brexit, as well as the historical context of internati…
The politics of fair trade: a survey
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Type: Book
Demands for a fairer system of trade to address the growing immiseration and poverty of large numbers of people, particularly in the developing world, found a new channel for expression trhough the Fair Trade movement, picking up momentum from about the mid-70s. The Politics of …
Chapters on relevant issues pertaining to fair trade, written by experts in the field.
Chapters on relevant issues pertaining to fair trade, written by experts in the field.
The second edition of International Business offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, includin…
For business to be successful on a global level, the need to internationalize and exploit emerging market opportunities has never been more stark thanks to stagnated demand in many home economies. The process of internationalization raises a number of questions, such as: Can fir…
"With stagnated demand in many home economies, the need to internationalize and exploit foreign market opportunities has never been more paramount for businesses to succeed at a global level. However, this process raises a number of questions, such as: can firms use their knowle…