"Integrated Marketing Communications, 2e takes into account all aspects and elements of marketing communications. Each model is clearly displayed graphically at the beginning of each part to provide a visual 'route map' throughout the book. This lively text takes a European appr…
An excellent book, well written and full of good examples. The new edition ensures that it remains at the cutting edge of marcoms thinking." Dr. A. Nicholls, Said Business School, Oxford University This book is without doubt the most comprehensive and intriguing text in the fiel…
Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.
Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.
Warum beißen Kunden selbst bei erstklassigen Angeboten oft nicht an? Liegt es am Preis oder hat der Kunde keinen Bedarf? Weder noch, so Oliver Schumacher. Schuld am Misslingen vieler Verkaufsgespräche ist meist die mangelnde Kommunikationsfähigkeit des Verkäufers. Denn viel zu o…
This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.
This new edition takes the reader through everything they need to know about the changing face of marketing. It covers the changing pattern of media consumption and the strengths and weaknesses of new advertising.
