"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining…
"This innovative work brings together the diverse perspectives of a team of notable international scholars from across disciplines.The Handbook of Applied Communication Research includes discussion and analysis spread across two comprehensive volumes. Volume one introduces ACR, …
"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining…
The handbook of applied communication research
Cover -- Volume I -- Title Page -- Copyright Page -- Contents -- List of Contributors -- The Promise of Applied Communication Research -- Viewpoints -- An Eclectic Perspective on ACR -- Applied Communication Research-Practice -- Citizen Science -- Entrepreneurship -- Goal of the…
"This chapter discusses the role of theory in practice. Leaning on Greenwald's (2012) assertion that a good theory is one that can guide successful practical application, the chapter reviews the theoretical mechanisms and practical application of inoculation theory. By examining…
La nouvelle communication
by Goffman, Erving, Bateson, Gregory, Birdwhistell, Ray L.
fromPoints
In this provocative study, Christopher Simpson demonstrates how the government-funded psychological warfare programs of the Cold War years underwrote the academic studies that formed the basis for much of modern communication research. U.S. psychological warfare programs in the …
In this provocative study, Christopher Simpson demonstrates how the government-funded psychological warfare programs of the Cold War years underwrote the academic studies that formed the basis for much of modern communication research. U.S. psychological warfare programs in the …
"Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues th…