Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bi…
What remains of a great sporting spectacle after the last race is run or the final match is played ? How can the vast expense of mounting such events be justified ? What if there is nothing left behind or what if the legacy is negative, a costly infrastructure which is unused or…
Whether it's a local event, county championship or international competition, running a successful sport event requires the knowledge and skills of planning organising, promotion, leadership and communication. This title provides the principles and practices related to effective…
The numbers are staggering : China spent 40 billion to host the 2008 Summer Olympic Games in Beijing and Russia 50 billion for the 2014 Sochi Winter Games. Brazil's total expenditures are thought to have been as much as 20 billion for the World Cup this summer and Qatar, which w…
