An excellent addition to the critical communications research literature, Schiller's book presents a comprehensive treatment that critically examines the structure and policy of mass communications in the United States in relation to their most important functions: the economic …
International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and …
This book provides a comprehensive new introduction to the study of international diplomacy, covering both theory and practice. The text summarises and discusses the major trends in the field of diplomacy, developing an innovative analytical toolbox for understanding diplomacy n…
Presentación del editor: "The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and…
En este libro se revisan las distintas tendencias teóricas recientes en el campo de la comunicación tanto a nivel internacional como latinoamericano. Se ofrecen las principales características de cada uno de los enfoques teóricos, mediante exposiciones sencillas. El objetivo es …
Recoge: Las redes de la universalización; La fábrica cultural; El poder de la propaganda; La geopolítica bipolar de las tecnologías; La transnacionalización y la razón geoeconómica.
Recoge: Las redes de la universalización; La fábrica cultural; El poder de la propaganda; La geopolítica bipolar de las tecnologías; La transnacionalización y la razón geoeconómica.