"The meetings industry is in need of a standardized definition and approach to calculate the ROI (return on investment) on association conferences, corporate marketing events, user group meetings, management retreats, incentive travel programs, trade shows, sponsorship participa…
The Phillips ROI MethodologyT utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at L…
The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.