Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a po…
Citizens are asked to buy goods of all sizes and all prices, nearly of all the time. Yet appeals to political decision-making are less common. In 'The Consumer Citizen', Ethan Porter draws on more than a dozen original studies to investigate how the techniques of everyday consum…