Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. In this book the authors show a new business model is emerging in which the customer directs the relationship. It is becoming a world of "M…
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips and can influence the purchase decisions and behaviors of millions of others.
What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips'and can influence the purchase decisions and behaviors of millions of others. With this comes a sh…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"This book explains how brands can embrace a mission around social purpose. The mission typically involves five elements: consumer behaviour change, collaborating with external partners, advocacy, winning support within the corporation, and measurement. Results depend on doing n…
"The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares th…
How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority o…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…
"How do today's most successful tech companies' Amazon, Google, Facebook, Netflix, Tesla sdesign, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority…