From gender issues in Desperate Housewives, to race in Ugly Betty, gender biases in video games, and portrayals of the American family in Extreme Makeover, to analyzes of new genres like fandom and social media - no other book is so successful in engaging students in critical me…
by Saad, Gad
fromMarketing and consumer psychology series
"Communism Unwrapped reveals the complex world of consumption in Cold War Eastern Europe, exploring the ways people shopped, ate, drank, smoked, cooked, acquired, assessed, and exchanged goods. These everyday experiences, the editors and contributors argue, were central to the w…
"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projec…
Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokémon has now faded as a cultural force.
Pokemón broke the mould. As the first Japanese cultural product to enjoy worldwide success, it was also the first to break the Western monopoly on the export of popular culture. This book looks at how, & why, it happened, & also why Pokémon has now faded as a cultural force.
Consumption has dominated research and debate in sociology and cultural studies in the last ten years. Until now, books on consumption have tended to focus on abstract theoretical aspects in a way which students have found hard to relate to their everyday lives. In order to redr…
This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption in the areas of technology, place fashion, music and sport.
This text provides an introduction to the historical and theoretical foundations of consumption, and an examination of the experience of consumption in the areas of technology, place, fashion, music and sport.
In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.
