At present, the picture of the ethnic media is incomplete. There is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community & (2) how the production & consumption of ethn…
"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how…
"Sidney J. Levy is a prolific, internationally-recognized and award-winning writer whose ideas began to influence marketing executives in the late 1940s. His ideas continue to impact how we think about marketing's role in management, how managers develop products and brands, how…
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have lit…
The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps b…
The symposium brought together tourism, hospitality and leisure researchers from around the world to report research, share ideas, and advance consumer psychology and consumer behaviour theory in this important economic sector. In this sector, consumption is characterized by alm…
Friedman covers "everything you need to know about economics to get through life without being eaten alive."
Friedman covers "everything you need to know about economics to get through life without being eaten alive."
This is a fully rewritten and extended version of the successful textbook “Innovation of food production systems”. It focuses on consumer-driven food product innovation using a systems-oriented approach. It integrates marketing and consumer sciences with technological aspects …
'The Oxford Handbook of Behavioral Economics and Law' brings together leading scholars of law, psychology, and economics to provide an up-to-date and comprehensive analysis of this field of research, including its strengths and limitations as well as a forecast of its future dev…
Food products have always been designed, but usually not consciously. Even when design has been part of the process, it has often been restricted to considerations of packaging, logos, fonts and colors. But now design is impacting more dramatically on the complex web that makes …
The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers.
This book provides an introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.
