A continuing 'cry for the new', it is said, drives present-day consumerism. People are producing and buying new goods in ever-larger quantities. However, in the past, consumer choices for new products were paralleled and even overlapped by structurally embedded practices such …
This book provides a critical overview of major sociological approaches to this subject, discussing it in the context of both modern and postmodern societies. The author offers a distinctive analysis of the ideology of consumerism and the role of consumption as a socio-cultural …