The easy way to grasp customer analytics, ensuring your customers are having positive experiences with your company at all levels.
Preface -- Who should read this book and why? -- Getting the project going -- Conjoint, discrete choice and other trade-offs : let's do an experiment -- Creating the best, newest thing : discrete choice modelling -- Conjoint analysis and its uses -- Predictive models 2: Classifi…
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professi…
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of profession…
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professi…
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and 'design thinking', 'On Trends' uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of professi…
"Based on the largely unseen business of trends such as trend forecasting, cool hunting, professional futurism, and "design thinking," On Trends uncovers how rapid sociocultural transformations transformed from existential threat to business opportunity, as a class of profession…
"Predictive analytics, data mining and big data are key topics for organizations who want to leverage the ever increasing amounts of data that they hold about people. This easy to read, in-depth guide provides readers with a solid understanding of predictive analytics, and how i…
"Predictive analytics, big data, and data mining are key topics for organizations who want to leverage the ever increasing amounts of data that organizations hold about their customers and other individuals. This in-depth guide provides readers with a solid understanding of data…