"Tracing a host of topics relating to consumption, this book describes and analyzes the rise of mass fashion dress, changing fashions in clothing, the transcultural significance of tulip consumption, the rise of print advertising, the use of food as a marker of elite status, and…
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for …
This collection of high quality, largely previously published essays, analyses a range of controversies in the field of the sociology of culture and consumption. Campbell made a major contribution to the development of this field and he has a clear and coherent theoretical posit…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
"Ethnography of Trinidad focuses on processes of mass consumption. Asserts that Trinidadians confront problems of 'modernity' (focus on the present as divorced from the past, concomitant need to recreate moral premises, sense of 'compression of space-time,' sense of instability,…
"Suitably Modern traces the growth of a new middle class in Kathmandu as urban Nepalis harness the modern cultural resources of mass media and consumer goods to build modern identities and pioneer a new sociocultural space in one of the world's "least developed countries." Since…
by Saad, Gad
fromMarketing and consumer psychology series
This book explores how new and small ventures with comparatively fewer financial resources have been able to compete with big banks and financial institutions. It discusses entry, competition, and growth strategies based on new business models enacted by current FinTech ventures…
"Communism Unwrapped reveals the complex world of consumption in Cold War Eastern Europe, exploring the ways people shopped, ate, drank, smoked, cooked, acquired, assessed, and exchanged goods. These everyday experiences, the editors and contributors argue, were central to the w…
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers underst…
This book highlights cutting-edge ecodesign research, covering product and service design, smart manufacturing, and social perspectives in ecodesign. Featuring selected papers presented at EcoDesign 2019: 11th International Symposium on Environmentally Conscious Design and Inver…
Each year we witness several paradigm shifts in mobility systems and services, increasingly so as technology progresses. The future of mobility is people-centric, software-defined, connected, and electric. Now more than ever, it is imperative for current and aspiring leaders in …
Annotation
The COVID-19 pandemic has changed the face of international and domestic tourism and sharply focused attention on the importance of tourist health, safety and wellbeing like never before. This book offers a unique perspective on the challenges facing the world's largest service …
This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. These are a foundational understanding of: 1. statistical, econometric, and machine learning techniques; 2. data handling capabilities; 3. at least one …
