Corporate Communication

In today’s global marketplace, the Aristotelian notion of philanthrôpía manifests in myriad terms and meanings: corporate social responsibility, corporate citizenship, social entrepreneurship, venture capitalism and philanthrocapitalism, to name a few. Now, nonprofit organizatio…

Corporate sound as a company-controlled element of corporate identity management has been widely ignored in corporate identity and corporate image literature so far. Moreover, established corporate identity models show some visual dominance that has inhibited the integration of …

This doctoral research aims to investigate the reputation building process of companies and to examine the applicability of western-developed theories about the uses of corporate reputation in a non-western context. It is the first study that synthesises three theories (value cr…