The essays in this volume focus on the theory of the business firm and its applications in economics. The text examines such issues as the definition and organization of the firm, and contemporary treatments of the relation between business ownership, weal.
The essays in this volume discuss the theory of the business firm and its applications in economics. A leading analyst of industrial organization, Professor Demsetz first critically examines current debates on the existence, definition, and organization of the firm and discusses…
Providing an executive blueprint for assessing the sources of cash flow and measuring how well they are being harvested, this book explores the difficulties of measuring brand equity in practical terms.
Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.
"Marketing and the bottom line sets out to change this. Based an extensive and original research involving world-beating companies such as 3M, Accenture, British Airways, Diageo and McDonald's, this book analyzes the impact that marketing has on the financial well-being of a com…
Most marketing managers and CEOs want to know what return they can expect on marketing expenditure. In this second edition, Tim Ambler explains how to determine which portfolio of marketing activities will reap the best outcome and sales.
Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the pe…
Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the pe…
