Provides a short, practical guide to writing a business plan. Each chapter is illustrated with extensive extracts from a real-life business plan, with the authors commenting on its strengths and weaknesses.
The principal objectives of this book are to assist practicing managers in preparing to assume executive responsibilities and to introduce MBA and Executive MBA students to an executive perspective on strategic management. Organizational success crucially depends on having a sup…
Redefines competition with lessons on how to differentiate your business in the marketplace. Includes ideas on subjects such as business strategy, branding, customer service, sales and marketing, and motivation, from a number of guest contributors.
Talks about the random events that underlie our lives (Black Swans), from bestsellers to world disasters. Notes that while the impact of #x93;Black Swans#x94; is huge, and they are nearly impossible to predict, we always try to rationalise them when they occur. Shows how to stop…
